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COMMUNITY DEVELOPMENT CORPORATION OF SOUTH BERKSHIRES

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Theory Wellness 2020 Sponsorship to CDCSB

The Community Development Corporation of the South Berkshires has a mission to develop affordable housing in the community. With that mission in mind, we partnered with them by sponsoring a virtual film screening of Gregory Crewdson’s Brief Encounters. Beyond financial support of the screening, we collaborated on a marketing campaign that included email communications, social posts, and a coordinated public relations push to increase awareness. The result was the largest fundraiser held to date that even surpassed their goals!

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