Theory Wellness Privacy Policy

When a User accesses or otherwise uses the Company Website or any other Company Program, We automatically collect certain Personal Information about You, including:

  • Device Information; Cookies and other Web-based Tracking Technologies We (or our service providers) may collect information about the computer, tablet, phone or other device you use to access any of the Company Programs, including the Internet Protocol address, hardware models, operating system and version, mobile network information and other unique device identifiers. We (or our service providers) may also use different technologies such as cookies, web beacons, or other types of small temporary files or web-based tracking technologies to gather certain information. Without limiting the foregoing, We hereby notify You of the following:
  • We and/or our service providers may use cookies, pixel tags, web beacons, Adobe flash technology and other similar technologies, which allow Us to, among other things, optimize the Company Website and to understand traffic and usage patterns. A “cookie” is a small data file that is stored on your hard drive or in connection with your Internet browser which may be session-based or persistent. Cookies allow parties (including Us, our service providers and others) to: (a) track your activities on the Company Website; (b) track clicks, purchases and conversion; (c) recognize Your computer or device so that You are able to save Your preferences and stay logged in to the Company Website without having to re-enter Your account credentials; (d) deliver customized content, messages and advertising to You; (e) preserve the contents of your shopping cart; and/or (f) otherwise enhance and personalize Your experience on the Company Website. If You do not want information collected through cookies, most devices allow You to decline the use of cookies. However, disabling cookies may result in not being able to use or to enjoy all of the services and features of the Company Website.
  • We and/or our service providers may use Flash cookies and other similar technologies, which allow a website to store certain information locally on an individual’s computer or device and then access and use that information to enhance and facilitate certain website experiences, processes and functionality. Flash cookies are different from other cookies and may not be removed in the same manner. For more information about cookies, please visit:
  • We and/or our service providers may also use web beacons (also known as “clear GIFs” or “pixel tags”) for similar purposes. These beacons or tags are typically small images embedded into emails or the website that verify when the website is viewed, when an email is opened and when links or other content in an email are clicked or viewed.
  • Mobile Access from Social Media Platforms and Networks: If You use a social media platform (such as Facebook) or a mobile device or application to interact with the Company Website, these platforms or applications may collect Your Internet Protocol address or other Personal Information about Your or information about Your device and they may set a cookie to enable their features to function properly. These platforms or applications may have their own privacy statement and/or privacy policy that governs the use of Personal Information related to that platform or application (see Section 8 regarding Third Party Sites). For example, if You use a mobile application and Your mobile device’s settings allow it, We or our service providers may collect mobile location information from Your device, whether or not You are logged into our Company Website. If You have questions about the security and privacy settings of Your mobile device please refer to instructions from Your mobile service provider or the manufacturer of Your device, and for any third-party platform You use to access our Company Website, please review their privacy policies and terms of use. Also, these social media platform aid
  • Geo-location Data: Subject to any of Your device permissions, We (or our service providers) may be able to collect information about the precise location of your device or may gather other general location data based on GPS data, mailing address, and/or billing address (hereinafter collectively referred to as “Geo-location Data”).

Personal Information does not include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA’s scope, such as: (i) health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; or (ii) personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
  • Provide Service To you: We use Your Personal Information to process purchase transactions, fulfill orders, process exchanges, returns and send shipping notifications, to send support and administrative messages, and to respond to Your comments, questions, and customer service requests;
  • Internal Business Purposes: We may use your Personal Information for internal business purposes including, without limitation, to:
    • help Us improve the content and functionality of the Company Website and to better understand Our users, including without limitation to monitor and analyze trends, usage, and activities in connection with Our goods or services;
    • protect against fraud, including without limitation to perform credit checks, credit card screenings or to otherwise protect against fraud or unauthorized transactions, including by identifying potential unauthorized users or hackers; and/or
    • otherwise manage Your account and to generally manage the Company Website and Our business.
  • Marketing: We may use your Personal Data for the following reasons:
    • to communicate with You for certain marketing and advertising purposes, including, without limitation, to inform You about and to facilitate offers, surveys, contests, sweepstakes, or promotions and process and deliver entries and rewards, and to display content and advertising on or off the Company Website which may be of relevance to You; and/or 
    • To otherwise communicate with You about any other products, services, offers, and events offered by Us and others, and provide news and information We think will be of interest to You.

If You prefer not to receive any of the above mentioned marketing or promotional communications from Us, you may “Opt Out” at any time by following the “Opt Out” instructions:

You can opt-out of targeted advertising from certain providers that participate in the Digital Advertising Alliance (DAA) program at Other providers are members of the Network Advertising Initiative, and you can opt-out of interest-based advertising by those members by visiting Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. To be clear, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. You must separately opt-out on each device.