Skip to main content


Brattleboro Reformer talks with Theory Wellness’ CEO and CMO as preparations are made to launch Theory’s 8th dispensary opening on the East Coast.

Brattleboro Reformer talks with Theory Wellness’ CEO and CMO as preparations are made to launch Theory’s 8th dispensary opening on the East Coast.

Dec 29th, 2022

BRATTLEBORO — A new cannabis dispensary has sprouted in Brattleboro.

Theory Wellness will open at 9 a.m. Friday at the former Olympia Sports at 768 Putney Road in the Fairfield Plaza Shopping Center.

Thomas Winstanley, chief marketing officer of Theory Wellness, provided a tour of the space Thursday as employees prepared for the first day of business. He said the first phase of construction allows the store to open in the front part right away and eventually expand into the back.

The Brattleboro store marks the company’s eighth. Theory Wellness says the store will have a different approach from operations in Massachusetts and Maine, where it also cultivates products.

“Vermont is one of the most interesting regulatory models on the East Coast for cannabis,” Brandon Pollock, chief executive officer of Theory Wellness, said in a news release. “The emphasis on streamlined licensing for craft farmers will allow for a terrific mix of top-quality products in our dispensary. By focusing on retail, we look forward to showcasing this unique network of local cultivators, many of which have been producing high-quality flower for years.”


About Theory Wellness:

Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our marijuana dispensaries in Vermont, Massachusetts and Maine.

Our focus is on small batch, craft cannabis that we cultivate using sustainable techniques on our outdoor cannabis farm and at our state-of-the-art indoor gardens. We run unique genetics to develop in-house premium products that include flower, concentrates, edibles, and an array of infusions for medical and recreational consumers in New England.

Throughout our work, we remain committed to expanding the science of cannabis, and creating the future we want to see in the emerging marijuana industry through social justice, sustainability, and research.

If you’re thinking to yourself, where is the nearest recreational dispensary near me or medical marijuana dispensary near me, look no further. Theory Wellness operates medical and recreational cannabis dispensaries in Maine and Massachusetts that offer various cannabis products to meet your needs. If you are looking for our Maine recreational marijuana dispensary locations, click here. If you are looking for Massachusetts marijuana dispensary locations, click here.

To learn more about our operations, follow-us on Instagram @TheoryWellness.