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Theory Wellness CMO Thomas Winstanley talks with Cannabis Business Times about new customer acquisition, what to expect from seasonal trends, capitalizing on new products, and more in this exclusive Q&A.

CANNABIS BUSINESS TIMES: How to Reach New Customers With Seasonal Product Offerings

September 22nd, 2022

Curiosity may have been game over for the cat, but it’s game on for the cannabis consumer.

In an increasingly competitive market, driving consumer interest in new or seasonal products comes from various approaches and marketing maneuvers, including timely offerings that help keep things fresh and alluring.

With the autumn equinox upon the cannabis industry, introducing new flavors for infused beverages, finding the right menu placement for pumpkin-spiced edibles, or hyping up that new product drop on Green Wednesday (the day before Thanksgiving) could draw in new customers or give experienced shoppers a reason to crossover to new market segments.

To read the full article, visit Cannabis Business Times below.


About Theory Wellness:

Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our marijuana dispensaries in Massachusetts and Maine.

Our focus is on small batch, craft cannabis that we cultivate using sustainable techniques on our outdoor cannabis farm and at our state-of-the-art indoor gardens. We run unique genetics to develop in-house premium products that include flower, concentrates, edibles, and an array of infusions for medical and recreational consumers in New England.

Throughout our work, we remain committed to expanding the science of cannabis, and creating the future we want to see in the emerging marijuana industry through social justice, sustainability, and research.

If you’re thinking to yourself, where is the nearest recreational dispensary near me or medical marijuana dispensary near me, look no further. Theory Wellness operates medical and recreational cannabis dispensaries in Maine and Massachusetts that offer various cannabis products to meet your needs. If you are looking for our Maine recreational marijuana dispensary locations, click here. If you are looking for Massachusetts marijuana dispensary locations, click here.

To learn more about our operations, follow-us on Instagram @TheoryWellness.