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Cannabis Now came by our Great Barrington dispensary to learn more about our operations, the future of the industry, and our growth as a leading Massachusetts cannabis dispensary. 


CANNABIS NOW: The Big East: Theory Wellness Berkshires

DEC 12, 2021

“Walking into Theory Wellness, an impeccably styled, high-end East Coast dispensary, I felt the same excitement I’d had the first time I stepped foot into a fabled Beverly Hills luxury retailer back in the day. And I loved it.

Fred Segal is, in essence, a luxury conglomeration of (mostly) one-of-a-kind boutiques that all live within the chic walls of its only-in-LA retail campus; think of it as a couture farmers market, but instead of $8 heirloom tomatoes you’re surrounded by $400 T-shirts, $1200 boots and $700 sunglasses. It’s an intoxicating, surreal shopping trek for retail rookies, to be sure, but once you experience this particular elevated gauntlet of sticker shock privilege, you find yourself wanting more. So. Much. More.

Upon entering the buzzy dispensary for the first time (after waiting in line and going through the required ID verification process), it took me all the way back to those heady days so many years ago in LA. Theory Wellness — at least its super busy Great Barrington, MA location in the bucolic Berkshires region — would fit right in at my favorite luxe retailer as it touts its many best-in-class cannabis offerings. Theory Wellness isn’t what most of our mothers think of when they imagine a marijuana dispensary: It’s clean, smartly designed, expertly managed, and, ultimately, a first-rate shopping experience. It’s ready for primetime. Even the staff at the registers are cannabis experts not unlike the Apple Store’s Genius Bar squad. Very cool.

I met up with the company’s young and affable Marketing VP, Thomas Winstanley, to help guide me through the excellent maze that is Theory Wellness and we talked and talked as we watched the crowded dispensary operate without a hitch. It was, to say the least, impressive, and all I kept thinking about was how much money they must be making right now. Winstanley, a proud millennial, was apparently determined to single-handedly dispel all perceived negative stereotypes associated with his generation merely by being whip smart and displaying a contagious indefatigable energy. It was, again, impressive, but it was also incredibly on-brand, as Theory Wellness’ co-founders are a pair of millennialpreneurs, CEO Brandon Pollock and Chief Strategy Officer Nick Friedman. If these guys met, say, two decades ago, one could imagine these BFFs launching a competitor search engine to Google to take on that giant’s own dynamic duo co-founders.”

To read the full story visit Cannabis Now below.


About Theory Wellness:

Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our marijuana dispensaries in Massachusetts and Maine.

Our focus is on small batch, craft cannabis that we cultivate using sustainable techniques on our outdoor cannabis farm and at our state-of-the-art indoor gardens. We run unique genetics to develop in-house premium products that include flower, concentrates, edibles, and an array of infusions for medical and recreational consumers in New England.

Throughout our work, we remain committed to expanding the science of cannabis, and creating the future we want to see in the emerging marijuana industry through social justice, sustainability, and research.

If you’re thinking to yourself, where is the nearest recreational dispensary near me or medical marijuana dispensary near me, look no further. Theory Wellness operates medical and recreational cannabis dispensaries in Maine and Massachusetts that offer various cannabis products to meet your needs. If you are looking for our Maine recreational marijuana dispensary locations, click here. If you are looking for Massachusetts marijuana dispensary locations, click here.

To learn more about our operations, follow-us on Instagram @TheoryWellness.