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An April Fools joke turned reality is the highlight of this 420 article from The Dieline.

THE DIELINE: Hi5 Makes April Fools’ Joke a Reality With Release Of ‘Four-Twenty Loco’

APR 20,2022

Theory Wellness, makers of Hi5 infused sparkling beverages, did what many brands do on April 1st and posted on Instagram a joke product called “Four-Twenty Loco.”

However, unlike most April Fools gags, Hi5 now sells genuine Four-Twenty Loco, just in time for the unofficial cannabis holiday, April 20th.

“Many of us were in college in the mid-to-late-2000s era, which inspired this limited batch product,” said Thomas Winstanley, VP of marketing at Theory Wellness. “We realized we probably weren’t alone in our affinity and wanted to pay homage to another product that was once banned, too. What began as a tongue-in-cheek ‘what if’ design became an actual product after some recipe formulations, test prints, and reminiscing of days past.”

To read the full story visit The Dieline below.


About Theory Wellness:

Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our marijuana dispensaries in Massachusetts and Maine.

Our focus is on small batch, craft cannabis that we cultivate using sustainable techniques on our outdoor cannabis farm and at our state-of-the-art indoor gardens. We run unique genetics to develop in-house premium products that include flower, concentrates, edibles, and an array of infusions for medical and recreational consumers in New England.

Throughout our work, we remain committed to expanding the science of cannabis, and creating the future we want to see in the emerging marijuana industry through social justice, sustainability, and research.

If you’re thinking to yourself, where is the nearest recreational dispensary near me or medical marijuana dispensary near me, look no further. Theory Wellness operates medical and recreational cannabis dispensaries in Maine and Massachusetts that offer various cannabis products to meet your needs. If you are looking for our Maine recreational marijuana dispensary locations, click here. If you are looking for Massachusetts marijuana dispensary locations, click here.

To learn more about our operations, follow-us on Instagram @TheoryWellness.