Theory Wellness, an employee-owned cannabis company known for thoughtful retail, high-quality products, and a deep respect for the plant, today announced the opening of its first Minnesota dispensary. Located at 1915 Suburban Avenue in St. Paul, the new dispensary will hold its public grand opening on Tuesday, September 15, 2026.

In its all-new experiential retail space, Theory will grow and produce products directly on site and offer large viewing windows giving guests a direct look into the cultivation process. From young plants to mature buds, customers will be able to see the process unfold in real time, creating a rare connection between the guest and product.

“St. Paul is an exciting next step for Theory, and we wanted this store to feel true to who we are,” said Brandon Pollock, CEO of Theory Wellness. “We care deeply about the quality of the product we grow, the experience we create for guests, and the communities we become part of. This location brings all of that together in a way that feels honest, welcoming, and uniquely Theory.”

“There is a lot of care that goes into growing great cannabis,” Pollock added. “The windows into our cultivation space give guests a chance to see that process for themselves.”

“There is a lot of care that goes into growing great cannabis,” Pollock added. “The windows into our cultivation space give guests a chance to see that process for themselves.”

To mark the opening, Theory Wellness will host grand opening activities at the St. Paul dispensary, including coffee from Backstory Coffee Roasters, in-store promotions, branded gift bags for the first 100 customers, and the first opportunity for customers to experience the on-site grow viewing windows.

Highlights Include:

• The Grow Window Experience
  Two large viewing windows inside the dispensary give guests a direct look into Theory’s indoor cultivation facility, where cannabis plants can be seen growing and flowering on site.
• On-Site Production
  With a production facility attached directly to the on-site grow, customers will have access to the freshest flower, pre-rolls, vapes and edibles possible.
• Thoughtfully Curated Products
  Guests will have access to Theory’s curated assortment of flower, pre-rolls, vapes, concentrates and edibles, along with a selection of locally grown and produced third-party products.
• A Welcoming Retail Experience
  Theory’s in-house team is trained to help customers shop comfortably, whether they are experienced cannabis consumers or visiting a dispensary for the first time. Customers will have the flexibility to pre-order online for a streamlined in-store pick-up or to come in and speak with Theory team members to help build an in-store order.

“This opening is an important moment for Theory as we enter Minnesota,” said Nick Friedman, Chief Strategy Officer at Theory Wellness. “We built this store around quality, transparency, and a more connected retail experience. Guests will be able to see the plants growing on site, talk with a knowledgeable team, and shop in a space that feels approachable from the moment they walk in.”

Theory Wellness’ St. Paul dispensary will be open seven days a week from 10:00 AM to 7:00 PM Monday – Saturday and 11:00 AM – 6:00 PM Sunday beginning Tuesday, September 15, 2026. Customers must be 21 or older with a valid government-issued ID to enter and purchase cannabis products.

Customers can learn more, place orders, and sign up for loyalty rewards using the link below!

About Theory Wellness

Theory Wellness is one of the nation’s largest employee-owned cannabis companies, with more than ten years of experience growing, producing, and selling high-quality cannabis products across New England and beyond. The company operates 14 dispensaries across six states: Massachusetts, Maine, Vermont, New Jersey, Ohio, and Minnesota, serving both adult-use and medical customers.

Vertically integrated in Massachusetts, Maine, Minnesota, and Vermont, Theory maintains control over cultivation, production, and retail to support quality at every stage. Its portfolio includes Theory flower, vapes, pre-rolls, edibles, concentrates, topicals, and tinctures; Hi5 THC-infused seltzers and sodas; and Five Islands, a line of real-brewed THC iced teas.

A proud member of 1% for the Planet, Theory Wellness is committed to investing in the communities, land, and water that define the regions it calls home.