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Cannabis infused seltzer Hi5, produced by Theory Wellness, is featured in this Wine Enthusiast article about how cannabis drinks could affect the beer and wine market.


WINE ENTHUSIAST: Will Cannabis Drinks Alter the Market for Beer, Wine and Spirits?

NOV 18, 2021

“Less than 40 years after anti-drug campaigns enlisted everyone from Zack Morris to the Teenage Mutant Ninja Turtles to scare kids away from marijuana, cannabis products are legally available in 19 states, Washington, D.C. and Guam. And, in places where recreational cannabis is legal, THC-infused beverages like Wunder, Cann, Keef, Kalo and Hi5 line retail shelves, often alongside beer, wine and other drinks.

Should alcoholic beverage producers worry about competition from weed-infused beverages? Or will weed’s market share be restricted by inherited stigmas?

Colleen McClellan is the regional director of client solutions for Datassential, a leading food and beverage insights platform, and a trained sommelier. She has high hopes for the future of THC-infused drinks, so long as they taste good.

“I think as more states relax the regulations, we will continue to see an increase in interest and use,” says McClellan. “The critical aspect to adoption is going to be the taste of the product. Taste is extremely important for repeat purchase.”

To read the full story visit Wine Enthusiast below.


About Theory Wellness:

Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our marijuana dispensaries in Massachusetts and Maine.

Our focus is on small batch, craft cannabis that we cultivate using sustainable techniques on our outdoor cannabis farm and at our state-of-the-art indoor gardens. We run unique genetics to develop in-house premium products that include flower, concentrates, edibles, and an array of infusions for medical and recreational consumers in New England.

Throughout our work, we remain committed to expanding the science of cannabis, and creating the future we want to see in the emerging marijuana industry through social justice, sustainability, and research.

If you’re thinking to yourself, where is the nearest recreational dispensary near me or medical marijuana dispensary near me, look no further. Theory Wellness operates medical and recreational cannabis dispensaries in Maine and Massachusetts that offer various cannabis products to meet your needs. If you are looking for our Maine recreational marijuana dispensary locations, click here. If you are looking for Massachusetts marijuana dispensary locations, click here.

To learn more about our operations, follow-us on Instagram @TheoryWellness.