Data shows in legal recreational marijuana markets, alcohol sales have declined by almost 15 percent. So some in the cannabis industry are using it as an opportunity to produce an alternative to beer and wine.
Recreational marijuana sales have more than doubled since the market opened in October, with the Maine Office of Marijuana Policy reporting almost $2.5 million in sales in January. Brandon Pollock, owner of Theory Wellness in South Portland, experienced firsthand the frustrations of the limited inventory when his adult-use store opened…
Theory Wellness opened their South Portland retail shop in October, but Waterville is where the business has “come to life,” as Pollock described it, through the support of the city and their commitment to the community.
On Maine Mall Rd. in South Portland, the Theory Wellness storefront is a picture of a modern cannabis business. Its bright, white façade with the company’s geometric logo juts above the roof line of the brick strip mall. The image is forward-facing, pristine and approachable.