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Theory focuses on small-batch cultivation of premium genetics, sourced from select breeders around the world. We use state of the art, high-efficiency growing techniques that help the plant reach its full potential in bud structure, terpene profile, and bag appeal. New genetics begin with a data driven pheno hunt to ensure each lineage is selected to yield optimal results. We track the data of each cultivar and let the plants guide us on what they need—we listen.