We are a team of scientists, farmers, activists, and educators, collectively working to raise cannabis industry standards.
TEAM THEORY
RETAIL
A world class retail experience, with intensive staff cannabis training, on-site consultations , and a wholistic approach to hospitality.
RETAIL
A world class retail experience, with intensive staff cannabis training, on-site consultations , and a wholistic approach to hospitality.
GROW
Award winning hand trimmed flower—focused on unique genetics, slow curing, and small batches.
GROW
Award winning hand trimmed flower—focused on unique genetics, slow curing, and small batches.
Hi5
Hi5 is a fast-acting, revolutionary new cannabis drink with zero calories, natural fruit flavors, and THC from locally grown cannabis in every can.
Hi5
Hi5 is a fast-acting, revolutionary new cannabis drink with zero calories, natural fruit flavors, and THC from locally grown cannabis in every can.
EDIBLES
These soft gummy chews are infused with precise doses of full-spectrum, concentrated oil for consistent effects. Offered in a variety of bold flavors (Mango, Green Apple, Raspberry), and a range of dosing levels, Theory Chews are a great choice for a long-lasting therapeutic effect.
INFUSIONS
We infuse a wide array of products, from topicals to edibles, using full-spectrum oil to provide you with a range of delivery methods that offer consistent effects.
CONCENTRATES
Our concentrates are made in small batches with limited quantities of fresh flower. These products focus on preserving the unique qualities and terpene profiles of various strains for a highly concentrated, dabbable extract.
VAPE PENS
Our vaping products are uniquely made with raw CO2 cannabis oil—no additives, thinners or cutting agents. Our process preserves the terpenes from each strain, allowing the full aromatic effects of each cultivar to be experienced when you vape.
LAB
Connoisseur grade extract products including edibles, infusions, concentrates, vape pens, and more.
LEARN
LAB
Connoisseur grade extract products including edibles, infusions, concentrates, vape pens, and more.
LEARN
VALUES
OUR PROJECTSCommitted to giving back.
A first-of-its-kind social equity program, patient financial hardship programs, and non-profit donations.
LEADERSHIP
Locally managed, privately owned, and led by college roommates.
BRANDON POLLOCK
CHIEF EXECUTIVE OFFICER + CO-FOUNDER
Brandon is a passionate advocate for the thoughtful repeal of cannabis prohibition and a serial entrepreneur with a successful history of managing and growing mission-driven companies. He began his cannabis career by consulting in emerging markets in 2014, prior to focusing on Theory Wellness in 2015. As CEO, Brandon is committed to building a world-class cannabis organization that is a great place to work, produces high quality products, and leads by example with progressive initiatives such as our social equity program and our outdoor cannabis farm.
In his off-time, he’s found enhancing his experiences with cannabis, and loves fishing, skiing, and enjoying a craft IPA with his wife Beth and his dog, Loon.
NICK FRIEDMAN
CHIEF STRATEGY OFFICER + CO-FOUNDER
Nick is a serial entrepreneur who has worked with Brandon since they met in College. Nick brings seven years of cannabis industry experience to Theory with a focus on financial modeling, fundraising, and strategic investment. After several years starting cannabis companies on the west coast, he returned to his native state to pioneer a new age of craft cannabis. At Theory, beyond serving as CSO, Nick leads the company’s brand-development and aesthetic direction, from retail interior design to product packaging. When not in meetings, you can find him rock-climbing in the mountains or chasing an east coast swell.
AS SEEN IN
VALUES
Committed to giving back. A first-of-its-kind social equity program, patient financial hardship programs, and non-profit donations.
PROJECTS
AS SEEN IN
LEADERSHIP
Locally managed, privately owned, and led by college roommates.
BRANDON POLLOCK
CHIEF EXECUTIVE OFFICER + CO-FOUNDER
Brandon is a passionate advocate for the thoughtful repeal of cannabis prohibition and a serial entrepreneur with a successful history of managing and growing mission-driven companies. He began his cannabis career by consulting in emerging markets in 2014, prior to focusing on Theory Wellness in 2015. As CEO, Brandon is committed to building a world-class cannabis organization that is a great place to work, produces high quality products, and leads by example with progressive initiatives such as our social equity program and our outdoor cannabis farm.
In his off-time, he’s found enhancing his experiences with cannabis, and loves fishing, skiing, and enjoying a craft IPA with his wife Beth and his dog, Loon.
NICK FRIEDMAN
CHIEF STRATEGY OFFICER + CO-FOUNDER
Nick is a serial entrepreneur who has worked with Brandon since they met in College. Nick brings seven years of cannabis industry experience to Theory with a focus on financial modeling, fundraising, and strategic investment. After several years starting cannabis companies on the west coast, he returned to his native state to pioneer a new age of craft cannabis. At Theory, beyond serving as CSO, Nick leads the company’s brand-development and aesthetic direction, from retail interior design to product packaging. When not in meetings, you can find him rock-climbing in the mountains or chasing an east coast swell.
INSIDER DISCOUNTS & PRODUCT DROPS
